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About The Tennis Store

About Us

The Tennis Store of Franklin has been in the Cool Springs Thoroughbred Village Center for over 20 years. Since November 2021, the store has been owned and operated by Maria and Len Dinoia.

The specialty store carries the top lines of tennis (Babolat, Head, Wilson, Yonex, Technifibre, etc.) and pickleball (Gearbox, Pro Kennex, Selkirk, Diadem etc.) racquets along with the top lines of shoes, apparel and the most extensive range of accessories anywhere in the racquet sports retail business. Our motto is every racquet, every size, every day.

About Len Dinoia

Originally from Massachusetts, Len Dinoia has lived in Franklin for 17 years where he served as Assistant Treasurer for Brentwood-based Delek U.S. Holdings. He has pivoted from a lengthy career in finance in the corporate world to small business owner.  In addition to playing pickleball and tennis in his spare time, Len is a big Predators fan. 

About Maria Dinoia 

Maria Dinoia is a transplanted New Yorker living in Franklin for the last 17 years. She comes to The Tennis Store from an extensive marketing and public relations background and oversees the store’s apparel and gift items. When she’s not in the store, she’s working as the editor of both Franklin and Thompson’s Station Lifestyle magazines. As a mom to three teenagers, she’s got that whole ‘purpose-driven, change-making, warrior princess, super mom’ thing going on while trying to balance it all.

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